Team make-up is often expressed in terms of Hustler, Hacker, Hipster, sometimes Handler, sometimes even Hiker. Like our software, our team doesn’t fit into prescribed roles
| Hustler | Hacker | Hipster | Handler | Hiker | |
| Alex Russell Founder | X | X | / | / | |
| Aisha Nukovic Co-founder | X | / | X | / | |
| Nick Brunet Developer | X | X |
If you’re not familiar or you’re interested in a neat description of the first three roles (Hustler, Hacker, Hipster), here’s a link to an article on Medium.com. Now that’s not to say that our team aligns to these roles perfectly!–just that these are the roles with which we most closely align. Mind you, the examples in this article aren’t particularly bad role models!
Alex Russell incorporated IT From Blighty in 2025. After Alex’s was (and thousands of other names were) added to IBM’s 2025 Q4 list of layoffs, he started working on auxillery software full-time. Alex is an Engineering Graduate from University of Bristol (2000) and spent his IT career working for brands including IBM ($67bn revenue, 2025), Federated Co-operatives ($60bn revenue, 2022), YYC, Best Buy, Finning, SportChek (paid by Forzani Group, primarily working on project for Mark’s Work Wearhouse, a Canadian Tire company!), Barclays Investment Bank, Aviva, Sky, BT, and Visa. In the past, Alex has been PMP, ITIL, and TOGAF certified, has been accredited on Red Hat and AWS, and completed a mini-MBA online from LSE. Alex loves Development and Operations, Systems Integration, and Platform Management, and has a passion for making things simpler and easier to use.
Aisha Nukovic has a degree from University of Toronto and postgraduate certificate in Software Development from University of British Columbia. Aisha has been a youth delegate for the United Nations, worked with Special Victims Unit with the Royal Canadian Mounted Police, and has a special interest in accessibility, human rights, and social services.
Together we’re advocates of Mike Moyer’s ‘Slicing Pie‘ and ‘Will Work For Pie‘